Business Savvy Saturdays/ Part 3

Back at it again with another interview! Who’s as excited as I am to get to know about another amazing business and business owner?

Today we interview Tony Patrick, the 29-year-old, Little Rock Arkansas based owner of the brand What On Earth? Cosmetics ! This company makes an all natural, vegan friendly(my personal favorite part), 100% plant-based, unrefined and raw whipped body butters! Lets jump in shall we?




Q1). Where’s your company located?

TP: The company is located in Little Rock, Arkansas. Our address is P.O. Box 194633, Little Rock, Arkansas, 72219. We are a Home-Based company!

Q2). What are some achievements?

TP: An achievement for me was deciding to become a full-time business owner in my city. I decided to think globally, while extending my reach locally.What I mean by that, is that I know that I have a great idea and strategy, but as the saying goes you must start somewhere.So, my fertile ground is right here in Little Rock, Arkansas. Thanks to the world-wide-web, I’ve been able to reach a very wide audience, which ties into why I was saying think globally and act locally, because once you get your bearings, you’ll see that there is a whole world out there just waiting for your product or services, but you must have the mindset that no matter where you are your product will sell because it is of great quality and it provides a service that is desired, which are two winning ingredients in business. So, to sum it up taking a chance on myself and not giving up on myself or being too hard on myself has been a great achievement. You must have faith when doing business because one minute you can be paying bills and the next you can not be, but that’s the cycle of this game… money comes and goes, but you, your way of thinking, must always remain balanced.

Q3). How long have you been in business?

TP: What On Earth? Cosmetics, is a start-up company and we are still in our infant stage, and like an infant, our senses are fresh so we have a new outlook on the market that we are in, unlike a more…let’s say established company. They are going to be less likely or more slowly to taking risks, on let’s say a new innovative way of advertising and/or marketing. Whereas we have more flexibility in our approach because our customers don’t know what to expect from us yet. We have the creative ability to introduce new products at any given time, with the customer in mind, instead of let’s say profit margins. Profits are great! We’re in “the business” to make money, but there will come a time, as in any one-sided relationship, where someone is eventually going to start to feel unappreciated. So, I’ve learned to protect my companies lifeline by first and foremost thinking about the customers needs, wants, and level of income. We’ve been in business 6 strong months now, with no plans of slowing down or stopping!

Q4). What Inspired you to start your business?

TP: What inspired me to start my own company was the flexibility that I saw it offered to other business owners in my neighborhood, who owned their own plumbing company, retail and flower shops, and laundry and farmers markets. As well as the attractive lifestyle that comes with it. Waking up early, going to sleep late, working hard and reaping all of the benefits that comes with hard work. Sounds like the life of a King to me and I want that. Not some of it, all of it. So I decided to find out what it was going to take and if I had it.God was willing and we came out on top! The idea of being self-sufficient has always interested me and to this day still does. I’ve always had side businesses going on, but it’s just been recently where I’ve started to apply myself and take the proper steps to get my business licence paperwork in order, file my taxes, and apply for business credit, so that I could acquire the necessary inventory to run a successful business. The lack of financial resources can hinder a lot of good ideas and capable small businesses, which is sad because it is these people who create the markets in which we serve.

Q5). How do you market your business?

TP: I use several different methods to market my company. For starters, I use social media sites such as Twitter, Instagram, Google+, Linkedin, and Pinterest. I also manage a website and of course there are E-mails and brand influencers, who are really the tp-go people when you want tp get your message out and heard or your products seen. I greatly appreciate the Brand Influencers AKA the bloggers and vloggers! ASE’. Outside of digital sells I rely on word of mouth and vending at venues. So far, I’ve vended at two all black business sites and I have a third coming up January 28th, which I am looking forward to. I was also able to secure a space on shelves in the gift store of The Mosaic Templar Cultural Center, located in downtown Little Rock, thanks to Ms.Kali Hall, which is a historic all black museum. I also allocated the time to survey my neighborhood and place flyers up where I could, and passed them out to whomever was willing to take the time out and empower themselves by hearing what it is I had to offer. Like I said at the end of the day we are in this business to make money, so the consumers should use their buying power to find out all that there is, that’s out there. Why use the same products brand over and over just because you think that, that’s all that’s out there? Take the time out to hear the pitch and decide later. You may very well have just found the solution to that problem you were having, which was having inadequate products because you were unaware that someone had created a more superior product with YOU in mind! ASE’

Q6) So, what motivates you?

TP: Watching the conditions of my black people is what boils my blood and keeps me going. It’s the fuel that drives my spirit. Once I have my mind on a target I will not be blocked from reaching that targets goal. A target goal of mine is similar to the “buying back the block” Movement. I know that we can make money, but do we know how to use money? Not spend it, use it… and that’s why I admire the  “buying back the block” movement. Through education, experience, and proper guidance from the people from our community, in 30 years we will be able to afford to “buy back the continent”, plus Afrika. All it takes is proper planning, management, and cooperative economics. Also, just knowing where we came from as a people and where we are now is disturbing so I wake up every grand rising with one question in mind… Whats it going to take to free the mind of just one of my people today?

Q7) What are your hobbies when you’re not working?

TP: I put in 12-15 hours daily. A common routine for me is to wake up at 4:00 AM, do some Kemetic Yoga, shower, smoke a spliff, check my emails, check my social media accounts, advertise on the web, meditate, eat, advertise some more, make my rounds to the post office to ship off packages, check my email, follow-up with customers, check my email and respond, eat, more advertising, study anything pertaining to how to better my craft or increase my business, take a nap, wake up, check emails, and advertise some more! All in a days work and we repeat this untill we get there. Of course, things tend to change here and there, but the overall picture im going to paint is that success is all about repetition and persistence, You must know that its there for you and only you. It’s as the saying goes, An object in motion remains in motion. The momentum of being a successful black business owner has always been in motion for us little black kids growing up, and now all I must do is let it be To be in the right place, at the right time with the right mentality, adds up only because I took the necessary time to aline those stars. So, all im saying is put in the work, get back the reward and it’s all yours! ASE’.




You Can reach What on Earth? Cosmetics at:



Check out the previous Business Savvy Saturday here!

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January Favorites 

Can you believe January is damn near over?! Let me tell you this month absolutely flew by and I wasn’t prepared at all! So I’ve decided that as long as I have enough of course, I will start sharing my favorites for the month! So let’s jump right in shall we!

Beauty Favorites

  1. Anastasia Beverly Hills glow kit in That Glow

– This is definitely a product I always come back to no matter what new highlighters I get. They are so beautiful and pigmented!


2. Beard Oil by Beard Necessities

– This product has totally transformed my skin care routine! My skin always feels nice and hydrated when I use it.


Tv/Movie Favorites

  1. HGTV Love it or List it
  • This show has definitely become my obsession! I love looking at the homes and how they transform them

Music Favorites

  1. Moana soundtrack
  • After seeing the movie for my daughter’s birthday, we have had this soundtrack on repeat! I’m totally in love!

2. TSO Tadoe

  • I’m typically not a huge fan of trap music, and this was an accidental find. My fiancé was trying to put music on his phone and this artist somehow ended up on my phone and I’ve been hooked ever since!

Fitness Favorites

  1. Avocado
  • I used to hate them! But I’ve tried them again recently as a breakfast food and I’ve fallen in love. Avocado on its own or spread on a beagle has been a go to!


2. Jawbone UP

  • I literally haven’t used this in like a year, but the easiest way to track my steps and calories has been using this system! I love it!

Blog Favorites

It wouldn’t be a Favorites list if I didn’t share some of my favorite blogs for the month for you guys to check out!


So that’s all of my favorites for the month of January! Let me know if you guys love any of the things I’ve been loving!

Thank you for stopping by!

Let’s keep in touch on my socials! 


*photos with asterisk do not belong to me and were found during a Google search

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Pretty In Pink: Valentine’s Day inspired makeup 

Lovelies! I know I’m not the only one starting to plan out what I’m doing for Valentine’s Day! I created this super pretty and simple Valentine’s Day inspired makeup look! You can also find a video tutorial Here showing exactly what I did to achieve this look! But let’s jump into the details shall we?

I first primed my lids with a bit of concealer and set it with a white eyeshadow so I could get the best color payoff from my shadows. 

For transition shades I hopped into my Tartelette Amazonian clay matte palette. 

I used fluffy blending brushes to buff Dreamer and Multi-Tasker into my crease. I then went into my main palette, BH Cosmetics 120 color eyeshadow palette. 

I used the red shade on a fluffy blending brush and buffed that into my crease as well. I then took a flat shader brush and packed this pink shimmer shade onto my lid. 

I added a bit of the black shade, Fashionista from the first pallet to add some dimension to my outer v. I then blended the edges, adding no extra product, with the brush I had the red on. I then lined my eye with the infamous KVD Tattoo liner and popped on Tarteist lash paint and added some falsies!

To finish the eye look I did the same process I did to the top and added this Colourpop lip pencil in Rayzor to my lower lash line. And added a coat…or 3 of mascara. 

I finished off my face, you guys pretty much know my base routine by now, to get this pretty flush of pink I used Colourpops Thames blush. 

For lips I used my favorite lip pencil, Kylie Cosmetics True Brown K liner and added Colourpops Rayzor lip pencil to the center, and topped it off with this no name gloss! 

This is the perfect look for maybe a Day date! I’m literally in love with the pink tones! 

What do you think? 

Thank you so much for reading!

You can follow me on my socials here:

Instagram ~Twitter

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Morphe 350M Review

Morphe is a super well-known brand that literally needs no introduction. Great products with a super affordable price point! As a whole I love Morphe! Their brushes are amazing quality and won’t break your pockets!

Today we are looking at their 350m pallet. The infamous 350 palette consists of matte and shimmer shadows, while the 350m palette is all matte shades! I am such a matte shadow girl so of course I was drawn right in! The shades in the pallet are all pretty neutral. It consists of warm and cool tones shades so it can appeal to everyone.


I created this burgundy smokey eye solely using the 350m pallet. You can check out the tutorial Here.

I’m going to give you my pros and cons and overall thoughts on this pallet.


  1. All matte shadows
  2. Affordable – coming in at $22.99 for 35 pans you can’t beat it!
  3. All neutral shadows
  4. Great pigment
  5. Sturdy packaging


  1. Some shadows are chalky, and not WOC friendly.
  2. Difficult to blend, the lighter shades basically sheer out when blended while the darker shades hardly budge. I suggest using very little product and building it up to get the color payoff you want
  3. Contains Talc, research shows that Talc is directly linked to breakouts and allergic reactions related to makeup. It also causes ovarian and lung tumors over time.

Over all this is a nice pallet. If I could have tested it in the store would I have purchased? Sadly no. The shades are way too chalky for my skin tone. And shades that aren’t chalky take a lot of work to blend out. Would I recommend? Sure. It’s a great beginner pallet to play and practice with.


Do you have the 350 m pallet? What are your thoughts?

Thank you for stopping by!

Let’s keep in touch!


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