I’m so sad that this series has come to an end! I’ve had so much fun interviewing these amazing business owners and introducing you guys to these super underrated brands! Business Savvy Saturday was definitely a hit!
Last but certainly not least we have Myesha Brown, the owner of JTB Cosmetics based in Maryland.
Q1. How long have you been in business?
A1. I’ve been in business for about eight months now
Q2. What inspired you to start a business ?
A2. My inspiration to start this business was the lack of representation for darker women and the poor color payoff on deeper skin tones. I was inspired by the dark skin people who love bright, unique colors.
Q3. How do you market your business?
A3.My marketing strategy is targeting darker women and those who are talented with smaller platforms, giving coupon codes to those who enjoy the products they receive and those who tell their friends.
Q4. What motivates you?
A4. My motivation is my costumers. They’re ridiculously sweet and understanding of how it is being a one woman show. Also other business owners who have successfully built their brand from nothing are super inspirational.
Q5. What are your hobbies when you’re not working?
A5. When I’m not working I’m honestly thinking about working. I’m constantly thinking of new products and the next step for my brand. I do read and draw a lot more now. I love to do more relaxing things when it’s time to get away from the business for a while.
For anyone who is about to start a business I would like to say:
1. Do your research, be as educated as possible on the products you want to sell as possible.
2. Save your money up before thinking about buying the things needed to begin production. Have a good budget to start out with and don’t buy up everything at once, take baby steps.
3. Keep positive company. Not everyone is on your side and not everyone wants to see you successful. You’re a brand now. The company you keep can be detrimental to your brand.
You can find Myesha on these socials!
Also feel free to keep up with me on my socials as well!