Back at it again with another interview! Who’s as excited as I am to get to know about another amazing business and business owner?
Today we interview Tony Patrick, the 29-year-old, Little Rock Arkansas based owner of the brand What On Earth? Cosmetics ! This company makes an all natural, vegan friendly(my personal favorite part), 100% plant-based, unrefined and raw whipped body butters! Lets jump in shall we?
Q1). Where’s your company located?
TP: The company is located in Little Rock, Arkansas. Our address is P.O. Box 194633, Little Rock, Arkansas, 72219. We are a Home-Based company!
Q2). What are some achievements?
TP: An achievement for me was deciding to become a full-time business owner in my city. I decided to think globally, while extending my reach locally.What I mean by that, is that I know that I have a great idea and strategy, but as the saying goes you must start somewhere.So, my fertile ground is right here in Little Rock, Arkansas. Thanks to the world-wide-web, I’ve been able to reach a very wide audience, which ties into why I was saying think globally and act locally, because once you get your bearings, you’ll see that there is a whole world out there just waiting for your product or services, but you must have the mindset that no matter where you are your product will sell because it is of great quality and it provides a service that is desired, which are two winning ingredients in business. So, to sum it up taking a chance on myself and not giving up on myself or being too hard on myself has been a great achievement. You must have faith when doing business because one minute you can be paying bills and the next you can not be, but that’s the cycle of this game… money comes and goes, but you, your way of thinking, must always remain balanced.
Q3). How long have you been in business?
TP: What On Earth? Cosmetics, is a start-up company and we are still in our infant stage, and like an infant, our senses are fresh so we have a new outlook on the market that we are in, unlike a more…let’s say established company. They are going to be less likely or more slowly to taking risks, on let’s say a new innovative way of advertising and/or marketing. Whereas we have more flexibility in our approach because our customers don’t know what to expect from us yet. We have the creative ability to introduce new products at any given time, with the customer in mind, instead of let’s say profit margins. Profits are great! We’re in “the business” to make money, but there will come a time, as in any one-sided relationship, where someone is eventually going to start to feel unappreciated. So, I’ve learned to protect my companies lifeline by first and foremost thinking about the customers needs, wants, and level of income. We’ve been in business 6 strong months now, with no plans of slowing down or stopping!
Q4). What Inspired you to start your business?
TP: What inspired me to start my own company was the flexibility that I saw it offered to other business owners in my neighborhood, who owned their own plumbing company, retail and flower shops, and laundry and farmers markets. As well as the attractive lifestyle that comes with it. Waking up early, going to sleep late, working hard and reaping all of the benefits that comes with hard work. Sounds like the life of a King to me and I want that. Not some of it, all of it. So I decided to find out what it was going to take and if I had it.God was willing and we came out on top! The idea of being self-sufficient has always interested me and to this day still does. I’ve always had side businesses going on, but it’s just been recently where I’ve started to apply myself and take the proper steps to get my business licence paperwork in order, file my taxes, and apply for business credit, so that I could acquire the necessary inventory to run a successful business. The lack of financial resources can hinder a lot of good ideas and capable small businesses, which is sad because it is these people who create the markets in which we serve.
Q5). How do you market your business?
TP: I use several different methods to market my company. For starters, I use social media sites such as Twitter, Instagram, Google+, Linkedin, and Pinterest. I also manage a website and of course there are E-mails and brand influencers, who are really the tp-go people when you want tp get your message out and heard or your products seen. I greatly appreciate the Brand Influencers AKA the bloggers and vloggers! ASE’. Outside of digital sells I rely on word of mouth and vending at venues. So far, I’ve vended at two all black business sites and I have a third coming up January 28th, which I am looking forward to. I was also able to secure a space on shelves in the gift store of The Mosaic Templar Cultural Center, located in downtown Little Rock, thanks to Ms.Kali Hall, which is a historic all black museum. I also allocated the time to survey my neighborhood and place flyers up where I could, and passed them out to whomever was willing to take the time out and empower themselves by hearing what it is I had to offer. Like I said at the end of the day we are in this business to make money, so the consumers should use their buying power to find out all that there is, that’s out there. Why use the same products brand over and over just because you think that, that’s all that’s out there? Take the time out to hear the pitch and decide later. You may very well have just found the solution to that problem you were having, which was having inadequate products because you were unaware that someone had created a more superior product with YOU in mind! ASE’
Q6) So, what motivates you?
TP: Watching the conditions of my black people is what boils my blood and keeps me going. It’s the fuel that drives my spirit. Once I have my mind on a target I will not be blocked from reaching that targets goal. A target goal of mine is similar to the “buying back the block” Movement. I know that we can make money, but do we know how to use money? Not spend it, use it… and that’s why I admire the “buying back the block” movement. Through education, experience, and proper guidance from the people from our community, in 30 years we will be able to afford to “buy back the continent”, plus Afrika. All it takes is proper planning, management, and cooperative economics. Also, just knowing where we came from as a people and where we are now is disturbing so I wake up every grand rising with one question in mind… Whats it going to take to free the mind of just one of my people today?
Q7) What are your hobbies when you’re not working?
TP: I put in 12-15 hours daily. A common routine for me is to wake up at 4:00 AM, do some Kemetic Yoga, shower, smoke a spliff, check my emails, check my social media accounts, advertise on the web, meditate, eat, advertise some more, make my rounds to the post office to ship off packages, check my email, follow-up with customers, check my email and respond, eat, more advertising, study anything pertaining to how to better my craft or increase my business, take a nap, wake up, check emails, and advertise some more! All in a days work and we repeat this untill we get there. Of course, things tend to change here and there, but the overall picture im going to paint is that success is all about repetition and persistence, You must know that its there for you and only you. It’s as the saying goes, An object in motion remains in motion. The momentum of being a successful black business owner has always been in motion for us little black kids growing up, and now all I must do is let it be To be in the right place, at the right time with the right mentality, adds up only because I took the necessary time to aline those stars. So, all im saying is put in the work, get back the reward and it’s all yours! ASE’.
TP: A). APPLY YOURSELF
B). MAKE GOOD SOUND DECISIONS
You Can reach What on Earth? Cosmetics at:
Check out the previous Business Savvy Saturday here!